CLUB OWNERSHIP
Sports investment company / Global perspective
Invest in
the future
of sport.
We partner with visionary founders, clubs and platforms creating the next generation of sport.
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EXPLORE
EXPLORE
01 / Our thesis
Capital for
the game changers.
Huddle FX backs the people and ideas transforming how sport is played, watched and owned. We bring patient capital and an operator's perspective to every partnership.
Our investment approach02 / Portfolio
Backing
what's next.
03 / Investment focus
Built for
the whole game.
01 Teams & leagues +
We invest in teams and leagues with enduring communities, distinct points of view and room to grow.
02 Technology & media +
We back the platforms, data and media businesses redefining the fan and athlete experience.
03 Venues & experiences +
We help create the destinations and experiences that make sport a powerful shared ritual.
04 Partnership capital +
We build aligned, long-term partnerships with founders who see opportunity beyond the scoreboard.
04 / Huddle FX
Data-led.
People-powered.
Huddle FX Sports Invest is headed by Alex Freberg, a data analyst who leads our research-first approach. Our investment team, AI-assisted screening tools and quantitative analysts work together to identify disciplined opportunities across sport, technology and media.
Investment decisions are subject to due diligence and risk review. Past performance and analytics do not guarantee future returns.
Talk to Alex05 / Get in touch